Saturday, December 28, 2019

The Correlation Between Down Syndrome And Alzheimer s...

The Correlation between Down syndrome and Alzheimer’s disease Anna Lister Biology Honors, P. 3 Mrs. Creech 25 November 2015 Introduction: Alzheimer’s disease (AD) is a disease that slowly and progressively causes memory impairment. It will eventually inhibit abilities, such as language, planning, and perception. AD is prevalent in individuals with Down syndrome (DS), a condition where those affected had acquired three additional chromosome 21 before birth (emedicinehealth, 2014). Michael Rafii, director of the Memory Disorders Clinic at UCSD, says that â€Å"people with Down syndrome represent the world s largest population of individuals predisposed to getting Alzheimer s disease† (Hamilton, 2014). There is no cure for either, and scientists are still lacking the knowledge of a complete story. Beta Amyloid, Plaques, and the Destruction of Nerve Cells: There is a large supply of amyloid plaques in the cells of people with Alzheimer’s disease. Amyloid plaques are clustered pieces of protein that build up between nerve cells. They speed up the production of beta amyloid, which are polypeptides of about thirty-six to forty-three amino acids long (emedicinehealth, 2014; Stanford Medicine, 2013). Amyloid precursor proteins (APP), when split into specific pieces, are producers of beta amyloid. They are found in tissues and organs, such as the brain. Amyloid precursor proteins pass through a fatty membrane on the outside of a cell. This allows them to extend from theShow MoreRelatedAlzheimer s Disease : Symptoms, Probable Causes, And Stages Of The Disease1605 Words   |  7 PagesThis paper reviews studies about Alzheimer’s disease, the symptoms, probable causes, and stages of the disease, duration, and its treatment options. It is intended to support readers engaging them with literature about the disease and a summation of available research findings and descriptive studies that include analysis of outcomes and cognitive training, rehabilitation and stimulation. Its primary goals are to find out whether the disease can be prevented or delayed. In addition to highlightingRead MoreAlzheimer s Disease : South Piedmont Community College2351 Words   |  10 PagesAlzheimer’s disease Ashley Linker South Piedmont Community College Abstract Alzheimer’s disease (AD) is a progressive and fatal form of dementia, frequently seen in the elderly altering their cognition, thought process and behavior. AD is reported in about half of patients that have a dementia diagnosis; one study states that about 10.3% of the population over 65 years is affected by dementia with an increase to almost 50% over the age of 8 (Beattie, 2002). Alzheimer’s disease is not a normal partRead MoreAging And The Aging Process1669 Words   |  7 Pagesmemory issues from such diseases as Alzheimer’s or Huntington’s. The concepts of aging are broken down into two theories widely accepted by several varying fields of studies such as gerontology, the study of the aging process, and oncology, the study of cancer and tumor development. The Cellular theory, which focuses solely on the idea that a species and individual’s lifespan and condition in life is based on genetic and cellular factors that predispose us to a variety of diseases. The second theory isRead MoreBurden of Alzheimer’s Disease High and Growing Essay2125 Words   |  9 PagesAlzheimer’s disease (AD) is a progressive and fatal form of dementia, frequently seen in the elderly altering their cognition, thought process and behavior. AD is reported in about half of patients that have a dementia diagnosis; one study states that about 10.3% of the population over 65 years is affected by dementia with an increase to almost 50% over the age of 85. (Beattie, 2002) Alzheimer’s disease is not a normal part of the aging process in humans, but rather found in a group of diseases that affectRead MoreThe Effects Of Concussions On The Football Field1553 Words   |  7 PagesA strong willed linebacker accelerates down the football field. He eyes up his opponent- the running back- both men lower their heads, bracing for impact, while helmets crunch, fans roar. Immediately after connecting, the running back s head feels undeniably d ifferent, but at this point in the game, it would cost the team playoff contention if they lose. This man is young, rich, and famous, but little does he know that each concussion he gets brings him one step closer to his own grave. MultipleRead MoreGmo And The Body : Genetically Modified Organisms2384 Words   |  10 PagesChristopher Aaron English IV 3/11/2016 GMO and the Body Genetically Modified Organisms or GMO s, are becoming a commonly used item in households across the nation. The American people don t understand exactly what GMO are or their side effects. GMO s are commonly crossed with a variety of growth hormone used in human and animals, rBGH or rHGH (Genetic Process). Also, the scientist have linked GMO to diseases such as Stroke, Dementia, and Diabetes. Knowing the risk scientist still release the patentRead MoreConcussions Sports : Dangers Unknown2290 Words   |  10 Pagesof concussions not only by the child but also the parent. When the athlete returns to play too soon, this creates another dangerous issue. Returning too soon after being concussed can possibly impose an injury known as Second Impact syndrome. This occurs when the athlete returns too soon after receiving a first concussion and is followed by a second blow to the head. This second concussion typically brings even more extreme and severe health consequences than an average concussion (Harvey)Read MoreSymptoms And Symptoms Of Alzheimer s Disease2317 Words   |  10 Pagesis an inevitable process that every human being goes through. It is very important to see how people change as they age and the various experiences they go through. One of the most common diseases among older people is dementia. Among the different types of dementia, the most prevalent one is Alzheimer’s disease (AD). It is important to look at all of the signs and symptoms of each type of dementia to see which specific type best describes a person’s condition. There is one patient in particular,Read MoreAlzheimers Disease Essay2087 Words   |  9 PagesAlzheimer’s disease (AD), a form of degenerative, fatal dementia, is characterized by progressive cognitive decline. While AD is the most common form of dementia, its prevalence has only recently been recognized. When Alois Alzheimer first described the sequence of changes in 1907, physicians believed the disease to be an extremely rare, mid-life condition. It wasn’t until the 1970’s that the same types of changes were shown to occur in both late- and early-onset forms (Cavanaugh et.al. 2008). AsRead MoreVaccines Are Harmful And Or Ineffective1964 Words   |  8 Pageshysteria started in 1998 with a medical paper published in the Lancet, which is a peer reviewed medical journal from the now discredited Doctor Andrew Wakefield. Wakefield had fraudulently created data and misused his power to create possible link between measles, mumps, rubella or M.M.R vacci ne and autism. His studies never showed a direct link, but that there is a reasonable doubt of how safe this vaccine is. Of course this news rose great concerns that spread worldwide. Wakefield was also being

Friday, December 20, 2019

Racial Stereotypes in Television Essay - 1765 Words

Racial stereotyping in the media should be stopped because it teaches thee current generation to embrace the views before them. For countless years, various religious and ethnic groups have been portrayed on television based on the popular and, many times, erroneous stereotypes. Past generations have grown up with their religion or ethnic group exposed in a light that may be very negative and insulting to their culture. Television over the years has molded the minds of its viewers – young and molding the minds of young viewers and showing them that the way a certain group of people are being portrayed, is the way they really are. Particular groups of people are though, shown in a particularly good light, but in that†¦show more content†¦On the show, the apartment in which the Evans family live is roach infested and in disrepair; in other words, they live in the ghetto (Senghas). It is interesting to note that during an interview conducted in the 1990’s, Bill Dukes (black writer, actor and director), one of the creators and head writers of the show during the first year of its run, started that he had to fight CBS Studios to even consent to have a father on the show at all. The studio executives felt that American viewers would not believe that there would be a black father living with and taking part in the life of his children. Needless to say, when the father was introduced as one of the main characters of the show, white America found it hard to believe but black America loved it. Another example of racial stereo typing during that same period in television history in the show, Chico and the Man. Chico and the Man was a situation comedy that told the story of a young Puerto Rican man who went to work in a garage for an old crabby white man. The old man constantly made wise cracks and insulted the young man’s heritage; feeding into white Americans narrow and extremely bigoted view on Hispanic Americans.Show MoreRelatedThe Portrayal Of Race On The Media1480 Words   |  6 PagesMedia Ryker M. Bolden Walla Walla University â€Æ' Abstract This paper takes a look at five popular American television shows and breaks down how race and issues involving racism are portrayed in American media, specifically television, in today’s society. We will analyze the characters, symbols, messages, and interactions in each of the five programs and how they shape the public attitude on racial and ethnic groups. The shows used in this paper are Veronica Mars, Community, Whose Line is it Anyway, PsychRead MoreThe Intersection Of Race And Media1489 Words   |  6 Pagesof progressive, even anti-racist, narrative that showcase close inter-racial friendships and camaraderie on the silver screen. (Hughey, 2012) It is certainly true that media content has gotten a lot less discriminatory since the days of blackface, American Indian depictions in old cowboy movies and really any person that was not of white Anglo-Saxon tradition. For much of U.S. history, most white-produced images of other racial groups have been unambiguously racist (Croteau 2012) But even though usRead MoreRacial Stereotypes : The Film, Crash, Director Paul Haggis1304 Words   |  6 Pagessociety are thwarted due to racial and ethnic prejudice, stereotypes, and discrimination. In the film, Crash, Director Paul Haggis addresses racial inequality by conveying instances of racial stereotypes, social class disparity, and police brutality. The usage of racial stereotypes constructs an unreliable generalization of all members of a race. Racial stereotypes fail to recognize the individual differences that lie within a race. Haggis demonstrates several racial stereotypes that Asians and AfricanRead MoreEverybody Hates Chris1164 Words   |  5 PagesSince television came into existence, it has evolved into a useful tool to spread ideas, both social and political, and has had a great effect on the generations growing up with these heavily influential shows. To these younger generations, television has taken the role of a teacher, with the task of creating a social construction by which many of us base our personal beliefs and judgments on. This power allows television shows take the opportunity to address problems in a manner that many audiencesRead MoreThe Entertainment Industry Is A World Of Desires, Dreams, And Film, Television, Or Live1296 Words   |  6 PagesFilm, Television, or Live performances. Today this industr y has completely change and improve as technology grows. However, entertainment is a world of desires, dreams, and what things should look and be like. It is a way for the industry to create a different world and share it to its audiences that can reach to millions. The entertainment industry has had an influx of non-white characters in film, T.V., and movies. Specifically, black individuals, today the entertainment industry is a racial challengeRead MoreTelevision s Influence On Our Vision On Worldview And Culture877 Words   |  4 Pagesmodern times, television (T.V.) has become a crucial part of our everyday lives. One relies on T.V. for news, entertainment, and knowledge. Consequently, television impairs our vision on worldview and culture. Television has an impacted influence on our judgement; as a result, it causes us to think that we are knowledgeable about everyone’s ethnic background. In actuality, we are blinded by the portrayal of cultures on television leading to ignorance of cultural history. Ultimately, television promotesRead MoreThe Effects Of Media On The Media Influences Viewers1587 Words   |  7 PagesRacial Bias in the Media Influences Viewers Television reaches more consumers for more time than any other source of media. Its use for entertainment or news is overly influential, persuasive, and authoritative. Through these characteristics, any type of information or message influences its massive audience. Because of this, what Americans see – or fail to see- has a powerful impact on how they view other races. Young children are especially vulnerable to the information they are exposed to. TVRead MoreAfrican American Stereotypes Reality Television1531 Words   |  7 PagesReality programs have dominated television networks since their rise in popularity began in the early 1990s with MTV’s The Real World. The reality genre quickly gained viewership as it redefined the formulaic set up of televisions shows from the past. Reality television has infiltrated television because networks prefer low budgets for their programs that also generate high ratings (Hasinoff, 2008). People watch reality shows because they ar e intrigued by the seemingly â€Å"real† drama with ordinaryRead MoreDoes Racial Bias Affect The Lives Of Americans? Essay1593 Words   |  7 Pages White people have a 65% higher per capita income than African Americans. This is why we must look at the causes of this racial bias and the effects. We cannot ignore the obvious disadvantages minorities face in America. When examining the ways that systemic racial bias affects the lives of Americans, it is important to first define what systemic racial bias actually is. For the purposes of this research paper, it is the tendency of racism to exist in a specified process. Throughout the past centuriesRead MoreMy Early Experiences With Trauma1298 Words   |  6 Pagesexperiences with microaggressions caused me to have improper reactions of calling people out on their statement, which usually came out with the same surprising response. I feel that most people who use microaggressions are unaware that they engage in racial commun ications that are negative or derogatory insults to people of color. Microaggressions are the current forms of discrimination that are more subtle than direct, and I’m stunned that only when I called people out on their words were they unconsciously

Wednesday, December 11, 2019

Leadership Issues of WOW Sight and Sound

Question: Discuss about theLeadership Issues of WOW Sight and Sound. Answer: Introduction The purpose of this report is to discuss issues regarding leadership at WOW sight and sound and provide recommendations for the business by looking at various leadership theories. This is because each organization needs to have a unique form of leadership that works for the company (Glanz, 2002). A leadership role is usually complete when the leader is able to deliver the companys values with which they are supposed to represent. For a leader to be able to do this, then they are supposed to equip themselves with skills that can allow them to serve their company better. According to Bennis Thomas, (2006), effective leadership for the company entails being able to identify managerial skills that will enable the business achieve their strategic ambitions and also be able to manage personal leadership development and reach organizational goals. For WOW sight and sound, proper leadership is important to establishing a stronger team in good and bad economic times(Bennis Thomas, 2006). The success of the organization will be pegged on the leadership types it exercises or one that it inherits. It is thus important for the company in this case study to determine the kind of leadership it chooses by looking at several organizational areas that company should have in mind while exercising leadership. One of the main areas for a company like WOW sight and sound would be the history and current experiences that the organization is currently facing (Kouzes Posner, 2012). It is important that the management of the company assesses the characteristics and need of leadership with regard to politics, health, communication and business in general. Also according to Sandling (2015), leadership is about capability(Bozarth Handfield, 2012). It is about knowing and understanding the company and having the vision through proper communication by also taking the right action when and where it is required. Leadership should be based in building trust among employees so that they can be able to win confidence of the company and their clients they attend. There are several leadership styles that can be used by a company depending on the type of business. This report will show how good leadership will empower the organization especially in a situation where employees are included in decision making using several leadership theories. The report enables one to understand how communication and leadership goes hand in hand when it comes to the workplace and how different leadership styles are vital in achieving great participation of both the employer and employee in decision making(Bangalore, 2006). Other theories will also discuss how a particular leadership theory will hinder employees from growth in the company and also increasing markets for the organization products. The report will end by showing how WOW sight and sound can implement these theories in implementing growth for the company. Problem Statement The fall down of WOW sight and sound which is a Queensland-retailer was brought down by poor retail conditions and consumers who were constantly frightened. It is actually reported that the fall down began two years back with its 15 stores and 500 employees back in 2010. Due to poor leadership the business was actually forced to enter in to receivership under the leadership of Ferrier hodgson partners James steward, Steward McCallum and Tim Michael by a secured creditor(Briggs, et al., 2016). Due to poor management leadership, the company sunk itself into debts especially when two of their directors entered in to a property sale that involved hundreds of millions of dollars in 2010(Stafford, 2012). The co-founders Suds Sotiris and Sam Savvas also revealed that the company owned several other companies. All these properties were placed under receivership. The main problem of the company however, was highly blamed on the poor leadership of the cofounders who saw the company sinking int o more and more debts(Kramar, et al., 2012). The purpose of this report is to show how the new management can empower employees in the organization at all levels of decision making so as to regain positive perception of the business and most importantly that of their employees. Discussion (Leadership Options for WOW Sight and Sound) Situation Leadership Theory The situation leadership theory was developed in 1969 by Ken Blanchard and Paul Hersey (Glanz, 2002). This is a theory that can be applied well when dealing with contingencies. It looks that the effectiveness of a leader with regard to their traits and action behavior when faced with a situation in an organization. With regard to WOW situation leadership theory will look at the leadership ability to modify their actions and behavior to the level of their staff maturity. This can be done through several ways that entails directive behavior and supportive behavior. According to Hersey and Blanchard (Glanz, 2002), there are four different types of leadership behavior that one needs to concentrate on. The first one is telling, where the leader will demonstrate high level of directive behavior where he gets to have the last work on everything regarding the company(Delbecq, et al., 2013). There is also the selling behavior where the leader, though being directive, will show high support for the staff. When it comes to participating behavior, the leaders will demonstrate low directive behavior and low levels of support while delegating is a situation where then leader will demonstrate low supportive and directive behavior(Hoegle Muethel, 2016). With regard to WOW sight and sound, the overall purpose for situational leadership will be to enable each employee perform their task properly in relation to the current situation facing the company. It is important that the leaders does not allow the same practice or participation at work to continue without acknowledging the impact that this has on the business and he employees(Vecchio, et al., 2010). The function of the leader will be to d etermine the levels of employees role and levels of psychological maturity. After this is determine then they need to adjust their behavior in a way that will be most effective. Acceptance Theory to Authority This theory by Chester Barnard(Northouse, 2015) shows that formal organizations are usually made of informal groups which slowly turn in to informal organization within the main organization. The values and beliefs that these informal groups will establish become the culture of the main organization, which will determine the formal acceptance of authority. With this regard, an organization like WOW need to be both efficient and effective(Sandling, 2015). This means that it should meet the goals of its organization in a timely manner. In the same manner, efficiency should look at the degree to which the organization goals can be accomplished(Stafford, 2012). Also workers will only accept the authority, when they only feel satisfied that their needs have been met. According to acceptance theory, worker are the ones who determine the authority of the manager when they allow him to give orders and are able to comply with these orders. It is important that workers embrace the fact that the manager is the one who can give orders(Rath Conchie, 2009). It is also important that customers see a sense of leadership in the organization through employee regard to top management. The chain of command should begin with the CEO, the general manager, department managers and then the staff. WOW retailer needs to ensure that this is followed to the letter in order to realize employee acceptance of leadership. Participative Leadership The participative leadership is where the leader looks in to his team for most of the companys growth. The leader will consider employee input, ideas and observations instead of having the final word in all situations. However, this does not mean that the leader will not have the ultimate decision to make. It is only about enabling the leader to understand that the team also has skills and ideas that if incorporated well will benefit the company during the decision making process. When it comes to WOW retailer, leaders need to make sure that such a decision as buying shares of selling part of the company involves the entire team. They should ensure that they work closely with other members of the team, they focus on building of relationships and proper rapport among one another. On the other hand, this type of leadership can reveal autocratic style of leadership where the leader is more about focusing on current issues with which he may make a decision without involving the rest of t he teams input. Conclusion This report discussed leadership issues at WOW sight and sound my exploring the main leadership problem which way mainly based on poor decision making and management. With regard to managing the new organization thus, all leadership theories will be need at one point in the organization. It is the work of the leader to ensure that the right style of leadership is employed to drive the organization toward growth and realizing its vision and mission. It is however recommended that the company implements the participatory leadership so as to move itself from the current situation. References Bangalore, 2006. Rediscovering Indian Management. Indian Institute of Management. Bennis, W. G. Thomas, R. J., 2006. Leading for a Lifetime: How Defining Moments Shape Leaders of Today and Tomorrow. s.l.:Harvard Business Review Press; First Trade Paper Edition edition. Bozarth, C. Handfield, R., 2012. Introduction to operations and supply chain management. 3rd ed. Upper Saddle River, New Jersey: Pearson Prentice Hall.. Briggs, D. M., Swailes, S. Baker, S., 2016. The measurement of worker relations: the development of a three-component scale.. Leadership Organization Development Journal, 37(1), pp. 2-12. Delbecq, A., House, R. J., Luque, M. S. d. Nadia Quigley, N., 2013. Implicit Motives, Leadership, and Follower Outcomes: An Empirical Test of CEOs.. Journal ofLeadership Organizational Studies, 20(1), pp. 7-24. Glanz, J., 2002. Finding Your Leadership Style: A Guide for Educators. s.l.:ASCD. Hoegle, M. Muethel, M., 2016. Enabling shared leadership in virtual project teams: A practitioners guide.. Project Management Journal, 47(1), pp. 7-12. Kouzes, J. M. Posner, B. Z., 2012. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations. s.l.:Jossey-Bass; 5 edition. Kramar, Syed, R. a. J, 2012. Human Resource Management In A Global Context. London: Palgrave Macmillan (658.3KRA). Northouse, P. G., 2015. Leadership: Theory and Practice, 7th Edition. s.l.:SAGE Publications, Inc; Seventh Edition edition. Rath, T. Conchie, B., 2009. Strengths Based Leadership: Great Leaders, Teams, and Why People Follow. s.l.:Gallup Press; 1st edition . Sandling, J., 2015. Leading with Style: The Comprehensive Guide to Leadership Styles. s.l.:CreateSpace Independent Publishing Platform. Stafford, P., 2012. How Queensland retailer WOW was brought down by a $20 million property debt. [Online] Available at: https://www.smartcompany.com.au/finance/economy/24609-how-queensland-retailer-wow-was-brought-down-by-a-20-million-property-debt/ [Accessed 28 February 2012]. Vecchio, R. P., Justin, J. E. Pearce, C. L., 2010. Empowering leadership: An examination of mediating mechanisms within a hierarchical structure.. The Leadership Quarterly, 21(3), pp. 530-542.

Wednesday, December 4, 2019

Sigma Global Handling Effective Business Communication †Free Samples

Question: Discuss about the Sigma Global Handling Effective Business Communication. Answer: As an organization, based on education business, we handle diverse range of things from large amount of documents to thousands of people. Sigma Global Company is an online based learning centre approach which provides educational consultancy for overseas students and offers other training services. Various ranges of foreign universities, exam preparation, admission, scholarship assistance visa accommodation are provided by the company. More than hundred professors, MBA professionals, industry experts, Black Belt, Green Belt professionals and thousands of students are associated with the company. Sigma global focuses on the educare part from the characteristics of education, the most. The care is for the educational experts, the company employees, the customers and the students. We care for them to become a socially responsible and respected citizen and they care for us to grow in the business. Sigma Global guides the students which course they should take, which field of study they s hould to be successful. The company plays significant role in shaping the students career. Hundreds of experienced professionals work for the company in 150 countries. The agents guide the students are guided with personal care in analysing the market scenario of his profile in order to offer them the best options. The agents analyse the students priority, aspirations and financial aspects before preparing the options. Sigma Global is always careful regarding the customer satisfaction and company benefit. Company organizes studies and surveys at a regular interval to get a clear picture of the current activities in various departments. The clients spontaneously participated in a recent big survey conducted by the company for quite some time. It took more time as a large number of clients participated and the results had to be calculated flawlessly. However we have received the result and it has brought an alarming yet overlooked issue to the surface. Overlooked because company was alarmed but failed to realize its weight and alarming because it is affecting our business significantly. The survey demonstrates that few agents are engaged in deliberate miscommunication. They are creating confusion among the employees for their personal profit. The company delivers information to the agents and agents deliver them to the clients. The mishap is occurring just there. The agents are delivering wrong misgu ided information to the clients. The company had set up a board of managers who came up with few recommendations to fight against the unethical and harmful practice by the agents. Agents not only provide information or deliver messages to the students they also take important part in the monetary transaction, currency exchange and student well being. So, the agents need to possess the quality of being faithful and transparency while engaging in such processes (Holder, 2016, p. 08).They are engaging in ethical misconducts which are resulting in serious harm for the Sigma Global and for its respected clients. The ethical practice includes objectivity, integrity, efficiency and confidentially (Flite Harman, 2013, p. 04). The agent also abides by the rules and regulations of the respected countries they are working in. They should not provide wrong information to the clients or to the company. Just like we found out about an agent who provided us wrong information about his business registration (ABN refusal number: 3611471086313). He has been released from his job responsibilities, as the clients were facing serious problems dealing with his information. The company has clear roles and responsibilities to each agent which clearly defines their relationships with the company and with the clients (Dwyer, 2012, p. 204). The agents are expected to follow the company established rules and principles. In some cases it has been observed that agents are sharing wrong information in order to fulfil the marketing targets. Such procedures are strictly prohibited by the company. If the agents come to any different or fresh potentially harmless yet beneficial marketing strategies, he must approach it to his authority first. Only after the approval from the company, he should implement it. Ethical marketing should always be practiced by the agents (Rawat et al., 2015, p.23). The students future is dependent on the selection of appropriate courses and universities. The company instructs the agents to research extensively before sharing the information with the students. The decision making process is completed with the help of guidance of the agents. All the information related to the registration process, fees, holidays, breaks, student loans, discounts and the accommodation are provided by them. The agents are representing Sigma Global while communicating with the students or their parents. The reputation, prestige and business of the company are in their hands. The company offers variety of accommodation to the students depending upon their budget. The agents must make sure what they promise before, must be getting fulfilled. The students are also offered the child care and medical costs. If there is any malpractice is there, the agents are the only one to be blamed. They must evaluate their ethical strategies and the company welcomes you to take advan tage of this evaluation process (Stufflebeam Shinkfield, 2012, p. 76). Sigma Global treats and cares for the agents equally the company makes sure that they are getting what they deserve; there is a big reward system available for them (Shields et al., 2015, p. 369). Even after that if they feel they deserve better, they must approach to his or her authorities. Company will look at it with utmost care and importance. The agents must do their best to achieve Lifetime Customer Value (LCV) (Dwyer, 2012, p.280). They should apply theCustomer Experience Management (CEM) effectively to achieve that. The agents should apply data, technology and past experience to build the CEM model to satisfy the customer experience with the company (Grnholdt et al., 2015, p. 04). We have to save and nurture the company together to achieve what it desires that is to become one of the most successful platforms in the international business market. References Dwyer, J. (2012).Communication for Business and the Professions: Strategie s and Skills. Pearson Higher Education AU. Flite, C. A., Harman, L. B. (2013). Code of ethics: principles for ethical leadership.Perspectives in Health Information Management/AHIMA, American Health InformationManagement Association,10(Winter). Grnholdt, L., Martensen, A., Jrgensen, S., Jensen, P. (2015). Customer experience management and business performance.International Journal of Quality and Service Sciences,7(1), 90-106. Holder, F. (2016).Integrity in business: developing ethical behavior across cultures and jurisdictions. CRC Press. Rawat, S. R., Bhatia, K., Hegde, M., Bhat, N., Tewari, S. (2015). The Importance of Ethical Marketing Practices.Journal of Business Management and Economics,3(2), 23-30. Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean, P., ... Plimmer, G. (2015).Managing Employee Performance Reward: Concepts, Practices, Strategies. Cambridge University Press. Stufflebeam, D. L., Shinkfield, A. J. (2012).Systematic evaluation: A self-instructional guide to theory and practice(Vol. 8). Springer Science Business Media.